DEMO: Marketing Theme

PowerfulYet Simple Persuasion Techniques to Improve Website Marketing
 by: Alan Richardson

The art of getting skeptical prospects to believe the claims you make in your web site promotions, to agree with what you’re saying, is one of the most difficult challenges facing advertisers and copywriters. And bottomline - if the prospect doesn’t believe you, he’s not going to buy from you.

One of the most effective writing methods for getting prospects to believe your claims and turning them into customers is a technique known as ‘Pacing and Leading’. Let me define these terms.

Pacing statements are statements of fact. They are easily proven as true or are commonly accepted as true. Some examples;

· “No effective solution is possible unless one understands the problem”

· “Doctor visits are increasing across Americawith more heart disease and obesity than ever before”

Seethe prospect is consciously aware of the veracity of these statements.

Leading statements are the statements, the claims, you want your prospect to believe, but have not been proven true, or are not commonly accepted as true. Some examples:

· “The use of commonly available vitamins and minerals is insufficient for improving our health.”

Linked In: Basic Marketing Blunders
 by: Marcia Yudkin

Like me, have you received email invitations like these?

> I’m using LinkedIn to keep up with my professional contacts and help them with introductions. Since you are one of the people I recommend, I wanted to invite you to access my network on LinkedIn.

>

> Basic membership is free, and it takes less than a minute to sign up and join my network.

I’ve received well over 35 invitations like this, worded almost precisely the same way. The senders have acted surprised and offended that I did not leap to take advantage of this invitation.

Let’s look at the problems in this invitation from a marketing point of view.

* Almost all of the invitations I received were from people whose names I did not recognize. Why would I want to be part of their network? The invitation doesn’t say who they are, who they have access to and how I would benefit from their network.

Establishing & maintaining rapport with your online audience is perhaps the single most important ingredient in marketing online. Actually in marketing period, but even more so online because of the lack of personal contact. Rapport is at the core of selling, always has been, always will be.

Let me tell you a little story.

Earlier this week, I got a call from a salesman after leaving a message about getting my stereo repaired. My expensive, but aging Nakamichi CD player is on the fritz, & I’m virtually tuneless. Not good.

It was a notable conversation for anybody interested in the art & science of persuasion. And in particular, the role rapport plays in that process.

My apprehension was this.

I bought the unit about 8 years ago, & I’m thinking. OK, this is going to cost me some money. I could probably now go out & buy a new CD player for the same amount. Just getting an estimate is going to cost me.

So the guy calls up, & immediately starts building rapport with me. How does he do it?

Make your Brochure Stay on Top
 by: Karen Nodalo

Why do you need to have the best brochures? The answer of course is yes without any doubts. You need to leave your customers with a lasting impression that will keep them hanging with your services. Again you will ask, why do you need to have a brochure for your company and ad? You need it to have it so that you will leave your customers with a certain brand name and style.

This is significant to keep your product easily remembered by the people. Brochures make you different from the others in spite of the growing competition. Brochures are responsible for bringing out the newest information about your company and this is best if you have new products presented in the market. In this way, the people will know that you still survive.

Your newest products will be presented and announced properly. In order to come up with an efficient brochure, you need to know the targeted market. In this way you can get the attention of the readers and they will able to respond to you immediately. Well this just proves that your brochures are gathering attention. In order to keep this up, your brochure design should be appealing and attractive so that it will get the attention if the customers. You will be aware of the distinction between well-designed brochures from an regular type of brochure.

Using Offline Advertising To Promote Your Online Business
 by: Blair Gwilt

A lot of online based businesses forget about offline

advertising. It is important to combine offline and

online advertising together in your marketing campaign.

You can market offline more effectively by targeting

people that actually have access to the internet. In all

your advertising you want to include your web site

address, e-mail or autoresponder addresses, and the

e-mail address to subscribe to your e-zine. Below are

10 offline marketing ideas:

-Place classified or full page ads in print publications.

The print publications should be computer or internet

related.

-Post flyers in stores. They could be computer stores,

software stores, libraries etc.

-Buy mailing lists and send direct mail. You should

make sure that all the people on the mailing list are

internet users.

-Buy commercial time on T.V. They can be during

shows that are targeted toward internet users.

-Pass out your CD-ROM or diskette business cards at

special events. It could be at trade shows, seminars,

fairs, etc.

-Set up a deal with another business that targets internet

The Most Underused Component in Web Site Advertising
 by: Alan Richardson

Perhaps the most powerful component of any Web site sales copy is the use of testimonials. Inserted in your sales copy, unbiased words of praise from satisfied customers have the following potent effect for your prospect. Effective testimonials;

Rationalize your prospect’s buying decision

Back up the claims you make for your product or service

Vouch for the benefits of your product or service.

However, despite their clout as an influential sales tool, it is amazing how many clients fail to effectively gather and use this precious commodity. Some tips for including this essential component in your future promotions.

· Whenever a great unsolicited testimonial from a customer crosses your desk, contact the customer for permission to use all or part of it in your marketing campaign. And also request a photo.

· Always include the full name, as well as address under the testimonial.

Marketing: Your Brand Is About More Than Just Good Looks
 by: Dean Mercado

First let’s clear up a common misconception of what a “Brand” really is. A brand is more than just your company’s name or logo. It’s more than just a particular type of product you offer such as Q-tips brand of cotton swabs. It’s more than just the look of the packaging of your product. In a nutshell your ”Brand” is the culmination of everything your prospect’s 5 senses can pick up on about you.

It’s the image you present at all times. From the company’s logo and color scheme all the way to the manner in which your employees dress.

It’s what your prospect hears from and about you. From what they hear about you in the media to how your customer service team handles incoming complaints.

It’s the feeling your prospect gets in all their dealings with you. From their satisfied or unsatisfied interaction with you to the relationship building activities you carry out.

It’s the pleasant or unpleasant scents that get associated with you covering everywhere from the scent of your product or facility, to even your employees.

One of the biggest challenges for most Internet Marketers is writing effective ad copy. This is hardly surprising. Most marketers are not professional writers and writing ad copy is a difficult skill for beginning marketers to master. Here are some tips that might assist you in writing an effective, profit-producind ad.

1. Benefit from the experience of other writers. You can get ad copy ideas by studying similar product’s advertising material. Collect their sales letters, classified ads, web ads, e-mail ads, etc. You can model your ad on these– but don’t copy them word-for-word. That’s a no-no.

2. Set a goal for your ad. Know exactly what you want your ad copy to accomplish. It could be to qualify prospects, make sales, generate leads, attract web t.raffic, etc.

3. Build your selling points. Make a complete l.ist of your product’s benefitsand features. Begin your ad with the most important benefit either in your headline or first sentence.

4. Make your ad benefits as specific as possible. Include exact numbers, percentages, times, colors, smells, sounds, descriptive adjectives, and so forth.

5. Set yourself apart from your competitors. L.ist all the ways your product is different from your competition’s. Include all the differences in your ad copy that are better than their product.

The Elements of an Effective Business Card
 by: Karen Nodalo

Most of the biggest deals in the business world begin with the exchange of business cards. Everything starts from a good introduction, customer maintenance and customer acquisition. Business cards printing services have continued to grow and enhance because it has proven that the services are equally helpful and useful in gaining a promotion.

The little cards that you send out are useful to bridge communication between the customers and you. Your business card will serve as an introduction of your company. It all starts with a little card and next to it is fame. Business cards printing services have grown because a lot of business companies have claimed it to be effective in spreading out a business name easily.

If you wish to have your business cards done in a printing company, make sure that you provide them with the right and complete details such as your:

Name- this is very important because it carries your identity and image. This will leave your customers something that will make them remember your name. This is useful so that they will know who they must contact and to make sure that they are talking with the right person.