DEMO: Marketing Theme

How low can one get? The number of encounters I have had in the few months as a network marketer with liars is astounding. Why do people need to stoop to lying in their attempt to succeed? Do they really believe that they will attract customers by using deceptive means. Hey friends, I’ve got news for you! You are the ones who have been deceived!

When I placed a single ad with the URL of my newly created autoresponder, I started to receive all sorts of strange emails to that autoresponder address. All of them said they had seen my business ad and bla bla bla. Liars! All I advertised was my autoresponder! So what was going on?

Well, I have a confession to make. About seven years ago, when I first discovered the Internet, and got my first taste of spam, I fell for it, and became a spammer myself. But not for long, as my ISP was quick to disconnect me, before I even knew what “Spam” was. Well I soon woke up.

Research shows that the gay and lesbian market is worth cultivating, no matter what your product or service. Despite the cultural changes during the past fifty years the gay and lesbian market is still relatively untapped. According to GLINN (the Gay/Lesbian International News Network) from 1996-1998 the annual value of the gay and lesbian market was 514 billion dollars. Online research conducted by Community Marketing Inc. in San Francisco from 2001-2003 showed that gay and lesbian travel accounted for 54.1 billion in annual spending in the United States alone. This research also concluded that approximately 76% of gay and lesbian household incomes are above the national average of $40,000 per year.

The incredible "Dual Income, No Kids (DINK)" buying power of the gay and lesbian population is stirring things up in business these days. It is changing the fields of marketing and public relations, as well as economics. In light of recent gay marriage laws passed in Massachusetts and other similar laws on the table in other states, the newest financial explosion has happened within the gay and lesbian wedding industry. There are many ways gay friendly businesses can learn to speak directly tothe gay and lesbian community in order to share the wealth.

If your website sales are down and you desire to ignite it and instantly begin to generate more profits, you may use these website promotion secrets:

1. Create a memorable logo and slogan to brand your business on the internet. When they see your slogan or logo it will remind them of your business.

2. Multiply your marketing all over the internet by creating free bonuses for other business’ products. You just include your ad somewhere on the bonus.

3. Offer to buy advertising space inside electronic products like ebooks, software, subscription sites, etc. It will be cheaper than print insert ads.

4. Increase your sales by adjusting your product or service to attract other target audiences. This may mean redesigning or adding on to it.

5. Test the prices of your product or service. You may increase the perceived value by raising your price and a lower price may decrease your sales.

6. Use your product’s features to support all of your benefits. Just because benefits are more important, don’t forget to list the features.

7. Market yourself or business as an expert. Most people have been told throughout their life to trust and respect the authoritative figures in society.

It’s where your employees are in a ’special place’ when they work together. And to get there, they have to be in a culture that is very special - and you can create it in your business too!

Here are ten key points that will make a big, big difference:-

If YOU Answered YES, Then Start An Online Newsletter?It’s Easy, Here’s How!

I’ve always praised the benefits of using a newsletter to promote your music, but this article give a bit more detail into how to go about it.

First, there are tons of different providers out there that can send out your email newsletter. Some are expensive while other like cafepress.com allow you to make one free if you sell products through them. Although this isn’t EVERYTHING you could do it is a good starting place.

Define the letter ? is it going to be strictly about your band or other acts in your genre? You might be able to pick up other readers/listeners who weren’t aware of your music, but know other acts if you go broader.

Develop a schedule. Are you going to do it daily, weekly, monthly? Whatever you choose does not matter. The most important part is to stick to it, once people get to reading and enjoying your newsletter, they’ll expect to receive it on time, all the time.

How much content will it contain?

Are you going to have one page or six pages? Try to make the content the same size each issue.

Do it Right.

I receive postcards all the time. The other day I received a postcard trying to sell me a copy machine. It had tiny, tiny lettering slathered all over the front and a large portion of the back of the card.

It was extremely hard to read, so hard in fact that I threw it away.

Several days later I received a postcard with 32 words on it telling me that I could get complete information on unrestricted long distance telephone service for 5.5 cents a minute with no additional monthly fee by calling the 800 number on the card.

I did call. I got the information, had my questions answered and ordered my long distance service changed.

The company who offered me the long distance service was using a time tested 2 step selling process:

Step 1. Generate a lead - Get me to call their 800 number.

Step 2. Provide the requested information - Provided to me on the phone by one of their sales representatives, who was able to answer my questions and make me feel confident that I could save quite a bit of money on my long distance bill and that the service would be as good or better.

If you are anything like me, you spend a lot of time researching joint ventures and going through the chore of analysing all the joint venture proposals you get on a daily basis in your inbox. I’ve often wondered if there was an easier way to find successful joint ventures, as serious marketers online all know the power of joint venture marketing.

In fact, some marketers have told me that if they could only utilize one marketing strategy it would be joint ventures fullstop.

If you have got a product or service to promote you know joint ventures are essential to your business. Joint ventures are when two or more people work on the same project. The most lucrative way to benefit from joint ventures is to let other people sell your product or service and share the profits with you. Some examples of cross promotions would be exchanging popups and testimonials.

In my online experience recently I have noticed that some forms of ezine advertising did not pull the results that would have been expected. If you are also spending hard earned money on ezine advertising there is a better and easier way.

One of the greatest challenges to effectively marketing a business is determining which marketing method is best for your business.

Most people look at what their competitors are doing to market their businesses and then simply imitate that, whether good or bad.

The best marketing strategy does not involve selecting only one or two marketing approaches that we see others using. The best marketing approach resembles an octopus.

An octopus is very effective at catching food with eight limbs. If the octopus loses one limb it may momentarily lose some of its strength and agility, but it adapts and continues on as an effective hunter and predator.

It’s the same with marketing your business. The more marketing approaches you use simultaneously the more successful you can become and the easier it is to continue growing your company.

You will continue to thrive despite the challenges facing others. No setback in any one marketing approach will ever devastate you or pose major problems.

Despite this, many companies use no more than two or three methods at most to bring in business.

If you are not getting traffic at your website and wondering what is the problem, here are a few reasons:

1. You don’t offer free original content. It’s important to give your visitors information they can’t find any- where else. If you’re the only source for a certain type of information, people will flock to your web site.

2. You don’t offer free software. Most people like to find good deals on software for their computers. If the software is free, that is even better.

3. You don’t offer a free contest or sweepstakes. It’s a fact, people like to win things. If you can fulfill that need, people will stop by to visit.

4. You don’t offer a free directory. Create a directory of web sites on a particular topic that is related to your target audience. People will visit because they will find what they’re looking for, all in one place.

5. You don’t offer a free e-zine. Most people love to get free information that they’re interested in emailed to them on a regular basis. This saves them time and money.

What effect are the baby boomers having on the economy I hear you ask. Folks, in 2005, the economy IS the boomers!

Boomers represent the vast majority of the work force. There are 76 million of boomers in the US alone; they ARE the economy. (That is not an exaggeration; that is a statistical reality.) Baby Boomers represent only 28 percent of the US population ? yet they represent 50 percent of the economy.

The Baby Boomers are obviously aging and because of this are willing to spend anything to stay young, healthy and full of vitality.

So keeping this in mind the NICHE market to take full advantage of (drum roll please) is the Wellness Industry.

According to research, the wellness industry is headed for over ONE TRILLION dollars by the year 2010. This wellness movement will surpass the dot com revolution.

Paul Zane Pilzer Economic Advisor to two presidential administrations and three-times New York Times best-selling author explains The Wellness Revolution.

"The boom in the Wellness Business is ready to explode in a way never before in our history. At over 12 billion dollars in the U.S.A. and Canada this is just the tip of an ever-growing iceberg."