DEMO: Web Development Theme

Many small companies choose not to invest in a professionally designed website, although a well-designed Web site may raise the company’s level of professionalism and exposure ? AND drive business and sales!

Make sure your website is working for you with the following characteristics:

Usability enables your users to get the most out of your site. This means that the site’s navigation is consistent, clear and easy to follow; forms and links are in working order; and the information on the site is current and answers incoming clients’ potential questions.

Findable: If people can’t find you, then they won’t buy from you. Make sure your pages have text coded in HTML instead of embedded in the graphics, so that search engines can read it. Put ALT tags on the images you do have ? search engines look at these, and they can improve your rankings. Include META tags in your code and submit them to at least the major search engines. You can do this for free ? ask me how! Finally, find some online directories where your site would be a fit and add your site to those directories. This is one more way potential clients can find your site; having directories and other sites linked to yours can also increase your ranking in the search engines.

For many webmasters the title of my article may seem like bad advice and contradict what most search engine experts say and advocate. However the proof is in the pudding. As a webmaster with 4 websites trust me when I tell you that I haven’t got a clue how to optimize my web pages in order to be on the first page for a particular search phrase. Instead I work on adding new content to my web sites. This technique has allowed me to consistently earn 4 figures a month in additional income and usually I start making money within 3 weeks of making my websites.

With Google doing its many algorithm changes on what seems like a daily basis and with MSN finally launching the search engine I feel compelled to just focus on adding quality content to my websites and finding beneficial link exchanges from other content rich websites. This allows me the opportunity to make my website bigger with more information and yes, keyword rich pages, which eventually do make it into the search engines on their own.

Your web site will be your window to the world. Even if you are not selling any product online still you need your customers to access you 24 hours a day 365 days in a year and you can pass important information to them by hosting frequently asked pages, product descriptions, product improvements etc. Your web site will be your office or interface to the world even when you are away in weekends, sleeping at nights or in an important assignment for your next business expansion. Then how to go about it? We will discuss some basic points here.

Your domain name:
This will be your first step in this direction. Go to www.namecheap.com or www.godaddy.com to book a domain name. Names are not that easy to get so try to get a combination of names best saying about your business or your brand name. If you have a brand name then it is a good idea to book other extensions like .net, .org and other extensions. This way you can prevent cyber squatters from using your brand names.

Building Bridges

I have often used the analogy of building a bridge to explain to business colleagues the difference between Rapid Application Development (RAD) and Waterfall.

Let’s say that we are in the middle ages and the Mayor of Kingston-upon-Thames is evaluating whether or not to build a bridge over the river to the north side, to replace the current ferry. The whole area has been growing rapidly and a bridge at Kingston should give his town a lead against competing local towns like Ham and Richmond (who also have their own ferries).

However, building a bridge presents problems. Firstly, the bedrock north and south of the river are very different. Secondly, the river is still tidal at this point and its path continues to vary across the floodplain. Finally ? and perhaps most importantly ? there is no guarantee that the projected growth in cross-river traffic will indeed materialise ? or that people will wish to cross at this precise point, rather than further up, or down, river. A new bridge could prove an expensive white elephant and divert much-needed town resources away from other projects. The increased local taxes required could also scare the very businesses he is hoping to attract away to other local towns.

How popular is online shopping? And is there room for improvement? Let’s check out some pros and cons of automated shopping and see.

Digital carts offer convenience for people around the globe 24 hours a day. Yet an estimated 4 percent of shoppers make purchases, up from 3.5 percent in 2003, reported by DoubleClick, an online marketing company.

And approximately 30 percent of shopping carts are abandoned, according to recent surveys by BizRate.com, a shopping search engine.

The main reasons for shopping cart abandonment are*:

• High shipping prices (72%)
• Comparison shopping or browsing (61%)
• Changed mind (56%)
• Saving items for later purchase (51%)
• Total cost of items is too high (43%)
• Checkout process is too long (41%)
• Checkout requires too much personal information (35%)
• Site requires registration before purchase (34%)
• Site is unstable or unreliable (31%)
• Checkout process is confusing (27%)

To decrease shopping cart abandonment and increase sales, simple minor improvements in automation can be highly effective. Here are some tips that work best for clients and workers alike of OhioHelp.net, an Ohio-based company that specializes in helping businesses worldwide with their marketing, public relations and freelance writing services.

TOP TIPS FROM OHIOHELP.NET

Studies done by Jakob Nielson the man touted as the, "King of usability" by Internet Magazine showed that people do not read on the web like they would normally read offline.

So what does this mean to you and why should you care?

Visitors to your web sites are in a rush, they want the information you promised and they want it NOW.

If they don’t get the information they want they will leave and this means you lose the sale, the opt-in or whatever action you want the visitor to take while at your site.

The following 3 tips will help you give your visitors what they want and in a way that will increase your web sites usability.

1. Concise Text

By keeping your paragraphs down to one single idea you can help speed up how your visitor absorbs your information.

For example, instead of:

"In today’s market place many people tend to become overwhelmed with the over hyped and highly charged writing that most web sites employ to gain visitors business. This causes people to be turned off by the sites language and ultimately they will click the back button on their browser and leave."

An accessible Web site is easily approached, easily understood, and useable for all. There are accessibility standards set forth by the World Wide Web Consortium, which all sites should adhere to as much as possible.

Web site owners should be aware of accessibility standards, because most designers and developers often ignore them. It is a waste of your investment to develop a great site that many Web surfers may not even be able to use.

While personal sites can get away with more innovative technologies, most commercial sites should not go overboard. If you do business internationally, or with customers who are located anywhere but in a city, the user’s bandwidth is a big issue. If it takes longer than a few seconds to open a document from your site, users are likely to move on, to another site that will work faster. Sites that receive a large amount of traffic will also save on hosting fees by keeping downloads to a minimum.

Not all browsers are created equal. Check your site for compatibility on as many computers as you can. It’s wise to consider that some people don’t allow JavaScript, cookies, images, or Flash and some people use text readers. By viewing your site on many machines, you often will find issues with the way your site operates or looks.

Domain names are relatively straightforward! Or at least that’s the theory!!

The domain name is also, but technically not quiet correct, known as the website address.

Using an ISP’s domain name can look amateurish in an e-mail addresses, it is much more so with websites, giving the impression of hanging on another’s coat tails. The only exception being when a firm wants to re-inforce a local or professional affiliation by appearing as part of an existing site dedicated to a region or association. Even in such cases autonomy and continuity are better assured by having one’s own domain and merely using a page on the third party’s site to point users toward it.

Domains are classified according to their endings or "suffixes". As a commercial organisation a company will almost certainly want a domain ending in .com or .co.uk. Other endings such as .biz and .ltd.uk are at least to date, insufficiently familiar to users, meaning the name can be too readily misremembered. Of the two desirable suffixes, .com is preferable for business with international activities, and arguably gives the impression of a bigger organisation, whilst .co.uk helps reassure users on the largely American-dominated web that they are indeed dealing with a UK firm.

In this article you’ll be provided with helpful information about how to choose a web host. There are several things to look for when choosing a reliable web host. Below, you will be provided with frequently asked questions and the answers to common questions.
Q. How reliable is the service of a web host?
Most surveys indicate that reliability is an e-businesses main concern. You should look for at least a 95 percent guarantee uptime, to ensure that the service is indeed reliable.
Q. What kind of performance can I expect?
A great hosting company has one or more T3 lines that are always connected to the Internet, not going through someone else’s network operations center. The servers should be fast, ideally Pentium Pro or Linux. You should also let your host know if you plan to use bandwidth killers such as streaming audio or video.
Q. How good is phone support?
When it comes to phone support, you should look for 24/7 phone support that’s always available with a live operator. Once you have found out, you should always check it. Call or email the technical support line at 10 o clock on Sunday night then expect it to be answered.
Q. How much will it cost me?
The entry level hosting service with a single domain name, 20 ? 30 MB (Mega Bytes) of hard drive space, email services, and up to a 1 GB (Giga Bytes) of monthly bandwidth should cost you no more than 50 dollars.
Q. How is security handled?
The passwords to your website or domain should be required to control the host as well as manage the web site. Every file on your server should also be backed up on a daily basis. You should always look for a host that offers you secure transactions as well.
Q. How much bandwidth will I need for data transfer?
Roughly estimating, 2GB of bandwidth should be perfect for a very small personal site. If you’re going to running a medium site with text and images but no large files, 5 GB would be ideal. Larger sites on the other hand, require 30 GB of bandwidth. Good hosting company’s will send you an email if you’re about to run out of bandwidth, letting you know that your site may go offline if you exceed the quota. This way, you can upgrade your plan if you choose to do so.
Q. What about a control panel?
Almost all hosting packages come with some type of control panel, enabling you to configure your hosting packages as well as your settings without having to learn the entire operating system that powers the site. Control panels can be accessed through a secure webpage, and then they will appear in your web browser. The most popular control panels are Helm, Cpanel, Hsphere, Plesk, and Ensim. The most common is Cpanel, which only runs on Linux. Most beginners and other users would be more suited to Cpanel, as it runs on the cheaper platform of Linux.
Q. What about a POP3 account?
When sending and receiving email, POP3 counts are very important. These types of accounts you can assign to individual users as their own email addresses. You’ll need enough POP3 accounts for the amount of email addresses that you wish to assign to other people. Often times this number will be quoted as being unlimited, although there are only so many email addresses that you can actually create.
Q. What about spam and viruses?
These features are classified in a separate category, and can include autoresponders, spam filters, even anti virus protection. They may be important to you, but they will actually vary from host to host. Basically, these are all free things that the host will give to you when you sign up for an account. If you’re plan doesn’t quite offer what you want, your host may be flexible when setting up your account.
Q. What about running my own online store?
If you are planning on running your own store on the internet, there will be a few factors that will be involved with that decision. First of all, you’ll need an SSL certificate for your website, so that you can process credit card transactions. Basically, these are 3rd parties that will take care of each and every transaction, for a small percent fee, eliminating the need for extra security on your server. You’ll also need to ensure that the server as well as the software is capable of running the script you have for your shopping cart.
Q. I need help making that final decision.
If you plan on having a website that you’ll be relying on for income or storing important data, you’ll need to make sure that you go with a host that will offer you a high level of customer support. A lot of hosting companies will offer forums as well as their contact numbers; however the forums can be excellent when you are dealing very small problems.
In Conclusion
By taking your time and checking to see what each host has to offer, you’ll find which service best fits your needs. There are many hosts and many different packages out there to choose from, which mean you shouldn’t go with the first one you see. Take the time to compare plans, costs, and customer service and you shouldn’t have any problems choosing a web host.

Public domain gives you a head start creating ebooks, ecourses, newsletters, teleconferences, website content and email registration incentives you need to keep in constant touch with clients and prospects.

Public domain refers to information free from copyright protection. The two most important sources of public domain content are:

1. Books with expired copyrights. Copyright protection for many books written early during the previous century has expired. In addition, millions of other books, published later, have lost their protection because their publishers did not renew their copyrights in time.

2. The second source is Government created materials. In addition, hundreds of thousands of government-published books, pamphlets, reports, and ‘how-to’s’ are available. Information published by the United States Government and other governments is typically not copyright protected.

Basing your marketing materials on public domain content boosts your profits by saving you time and energy. This time and energy can be invested in more profitable activities like networking, selling or direct customer service.

In many cases, proper use of public domain content can increase your billable hours five to ten per cent!